7-Eleven launches its latest sustainably sourced coffee option
seven-Eleven launches its latest sustainably sourced coffee selection
7-Eleven has brought a new coffee flavour to its stores this week, launching 7-Reserve premium coffee at participating locations for a limited time. The new variety offers a bright flavor profile thank you to the growing conditions of the Guatemalan beans it uses. Information technology's the first vii-Eleven 7-Reserve coffee to come from the Huehuetenango region, which infuses its beans with its volcanic soil and a higher summit producing a fragrant flavor with a sweet aftertaste.
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Available for the same cost as other 7-Xi brews, the seven-Eleven Reserve premium brew is Rainforest Brotherhood Certified, developed from sustainably sourced Arabica beans. These popular beans are grown, processed, and sold from the same region, keeping profits local and reducing ecology impairment.
"The beans for this variety are grown on minor farms in a micro-region known for its high-quality coffee and sustainable farming practices - both requirements for all our seven-Reserve coffees," explains Jacob Barnes, 7-Xi Proprietary Beverages Senior Product Director. "7-Reserve Guatemala is perfect for those who are looking for a bolder loving cup to start their morn - or for a vacation from their regular coffee - without spending exorbitant coffeeshop prices."
Far from providing simple morning time coffees, 7-11 has been building a strong repertoire of premium, sustainably sourced brews since 2016. New Reserve single-origin coffees are regularly introduced to select stores throughout the country, and have previously spanned Rainforest Alliance Certified coffees from El Salvador, United mexican states, Republic of peru, Colombia, and Republic of kenya.
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Source: https://www.tomsguide.com/news/7-eleven-launches-its-latest-sustainably-sourced-coffee-option
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